Chinese artist Ai Weiwei joined the German home improvement store HORNBACH for a unique collaboration - an artwork that anyone can recreate using items from HORNBACH stores.
We helped organise the Berlin press conference and led the PR drive covering art, news and creative press. We secured coverage in the US, UK, Germany, Austria, Italy, the Czech Republic, Albania, Africa and Asia.
This included features in 35 titles - such as AdAge, Hypebeast, Creative Review, urdesignmag, AdForum and shots.
DEMOCRATIZING ART
WITH AI WEIWEI
PR & PRESS CONFERENCE
HEIMAT BERLIN
AI WEIWEI x HORNBACH
As Ai Weiwei states: “Everybody can be an artist or has the opportunity or ability to make art” and this was a message we were proud to craft and across international media; in the ad and art world and beyond.
